Fast-food fans no longer have to go to — or even order from — their favourite eateries to indulge. Grocery stores now stock a wide array of beloved menu items. So superfans can heat up a St-Hubert chicken pot pie, slather on Swiss Chalet gravy sauce or whip up a pot of Tim Hortons homestyle chili at home. The move to sell restaurant-branded goods in supermarket aisles benefits fast-food chains and grocers as competition for consumers' attention intensifies. Most recently, Tim Hortons introduced products' to supermarkets and to a number of retailers across Canada — including Sobeys, FreshCo and Shoppers Drug Mart. Recently, restaurant growth has been relatively stagnant, growing a few percentage points every year, according to NPD data. Total quick-service restaurant traffic for the 12 months ending August 2019 grew two per cent. The move into grocery stores allows chains to increase their distribution, build more brand awareness and create more customer loyalty in and outside of the home. While restaurants can benefit from the grocery store arrangement, so can the supermarket chains. Grocery store traffic has been slipping in recent years. In an effort to lure shoppers, some supermarkets morphed into grocerants, for example, adding a hot food selection to be consumed on premise.